Effectiveness of Viral Marketing As a Business Marketing Strategy

One of the most effective Internet business marketing strategies available for any home based business is called Viral Marketing.

As the name implies, viral marketing is a technique that spreads a marketing message throughout the Internet, just like a virus does in society.

Referral programs, deep site linking, social gathering places, and other techniques are commonly used to spread the message through the Internet community and to target the intended audience.
Many bright ideas have started and spread throughout the Internet community by using viral marketing.

SOME SUGGESTED VIRAL MARKETING STRATEGIES THAT WILL HELP YOU IN YOUR MARKETING EFFORTS ARE LISTED BELOW:

GIVING AWAY EBOOKS:
We all want something for FREE when we can get it. Giving away a free informative eBook or article will get the interest of your potential customer and when properly used, is a great marketing tool.

Your advertisement or marketing message can be creatively intertwined with the giveaway, or a “squeeze page” can be created to build your email contact list for later use.

GIVING AWAY AWARDS:
Awarding someone an accolade tends to emphasize their self worth and usually gets their ATTENTION. Once you have the interest of the target audience, your marketing message can be more successfully transmitted to them.

GIVING AWAY SOFTWARE:
You can create software programs for almost any application that can be used as a marketing tool if done judiciously. Branding the software, is an unbelievably effective strategy, that will virally spread your message and make a lot of money quickly.

GIVING AWAY EMAIL ACCOUNTS:
When “hotmail” began, a marketing message was carried by everyone that signed up for their FREE email account.

Hotmail became the current craze and it’s owners became millionaires.

It may not be as effective a technique now as when it was a fresh idea, but the marketing strategy is still sound.

GIVING AWAY WEB SPACE:
Although it is somewhat more difficult to accomplish, providing a free web space offer is a great way to virally market a message if you have the ability to do so. Placing your logo or some other marketing message in the web site that the server’s webmaster is creating, is viral marketing at its best.

OFFERING A FREE LINK DIRECTORY:
People who want to get information quickly are always on the lookout for specialized link directories. A FREE directory link site, with your advertisement showcased, works virally when people want information quickly.

OFFERING A FREE REDIRECT SERVICE:
Many people are currently virally marketing by linking with other web sites.

GIVING AWAY ECARDS:
Creating a web site that gives away FREE ecards, is another strategy used by many viral marketers.

Contact information, email addresses, and options to subscribe to a FREE update with your marketing message, are gathered before the FREE ecard can be sent. Again FREE, is what attracts your potential customer.

GIVING AWAY BANNERS, GRAPHICS, OR TEMPLATES:
If your are into graphics, you can capitalize on your artistic ability by including a link with your message included in the graphics you are giving away. When the banner or graphic is clicked, your message or web site is accessed. Pure viral marketing at work!

GIVING AWAY NEWSLETTERS:
A FREE newsletter or subscription site, is another direct viral marketing technique that is very effective, if the information is given in a professional manner. Some newsletters give no incentive to the reader, and are simply not worth reading.

Be prepared to devote a fair amount of time when using the newsletter technique.

CREATING FREE FORUMS:
Chat rooms and “niche” website forums are popular, and provide a means to communicate your marketing message. They are also an excellent way to create targeted traffic for your website.

GIVING AWAY CONSULTING SERVICES:
If you are an expert in your particular niche, your marketing message can be funneled to your potential customers, by giving them your FREE consulting services. This can initially be done for a limited amount of time and then converted to a sale.

GIVING AWAY SCREEN SAVERS:
Giving away FREE screen savers with your imbedded graphics, links, or other message, will get you traffic.

OFFERING FREE COURSES:
Free email courses are used by viral marketers to acquire information about customers and to link to web sites, where other FREE offers are made available.

SET UP A FREE AFFILIATE PROGRAM OF YOUR OWN:
One of the most popular viral marketing techniques in use today, is to set up your own affiliate program. The tools usually include viral marketing banners, HTML link codes, widgets, and examples of auto responder emails that put your product or message on websites before a host of potential customers.
This has got to be the best method of generating sales and cash.

Getting listed in “Top Web Sites”, “Top 1000 Web Sites, or some other “Top” web site listing, is another great viral marketing strategy that really works.

Web surfers, and particularly researchers, find these sites extremely useful in locating what they are after.
There is so much information readily available on the internet, in so many places, that many individuals become overwhelmed trying to access their topics. Top Site listings considerably ease this problem, and provide a platform for successful viral marketing.

Joint ventures, guest books, forums, discussion boards, and article writing are a few additional strategies viral marketers use to spread their message over the Internet.

I’m sure other methods of viral marketing are out there and are being thought up as I write this article. I encourage using your imagination to create new strategies of your own.