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SEO Tips for Your Cleaning Company

Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. Now if you happen to own this type of business a few decades ago, it’s safe to assume that you probably didn’t think about doing any marketing because there really wasn’t a need to since all customers flock to you with the absence of competition.

Sadly though, the same thing cannot be said today. With so many companies offering the same professional cleaning services today, competition is so fierce and if you don’t launch a proven and effective marketing strategic, it should be very difficult to keep up. It’s no secret that the most efficient way to advertise and market your company and the services you’re offering is by building your own website and doing search engine optimization to put it on top of search engine rankings.

So, if you really want to come up with an optimized website for your company, you need to follow these SEO strategies:

Go Local

It’s safe to bet that everyone can literally build their own website today and place conventional information in it, including a contact form, list of products and services, and information about the business or company. But then again, building a website alone simply isn’t enough. It is important that you optimize it so that local customers will see it. Considering the fact that you will only offer services to a particular local area, it means you shouldn’t be wasting your time and resources on building and optimizing a site for the entire world to see.

It’s All About the Keywords

Keep in mind that regardless of the type of professional cleaning services you’re offering or if you’re confined to residential or office cleaning, the thing is you need to figure out the right keywords to use for optimizing your site, because in the end, you never can be found by your would-be clients if you’re not using the right keywords.

Optimized Content Hub, Anyone?

By definition, a content hub is a page or area in the website where you centralize your content so that visitors will find it easier and more convenient to access and locate. A very important and indispensable part of the hub is the blog, which literally serves as the main tool for providing your visitors fresh and valuable information on a consistent basis. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.

SEO and Social Media are Inseparable

Last but definitely not the least is the fact that when you’re doing an SEO campaign, it needs to include social media presence. There is no doubt that the most effective and fastest way to build presence and increase visibility for your cleaning company is by way of making social media profiles showcasing it, including Twitter, Facebook, Instagram, LinkedIn, and others. Keep in mind that there is no other strategy in SEO that’s more effective when it comes to connecting and establishing relationships with future customers than social media.